Last modified: 2013-04-04 by peter hans van den muijzenberg
Keywords: world's fair 1964 | new york | united states | amf |
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image by Dave Martucci, 4 July 2010
This flag was used during the Fair held in New York in 1964-1965.
Dave Martucci, 4 July 2010
Divided diagonally unequally orange and blue, with a white outline globe encircled by three black satellite orbits.
" The 1964/1965 New York World's Fair was the third major world's fair to be held in New York City. Hailing itself as a "Universal and International" exposition, the fair's theme was "Peace Through Understanding," dedicated to "Man's Achievement on a Shrinking Globe in an Expanding Universe"; although American corporations dominated the exposition as exhibitors (which also included several countries as well). The theme was symbolized by a 12-story high, stainless-steel model of the earth called Unisphere. The fair ran for two six-month seasons, April 22–October 18, 1964 and April 21–October 17, 1965.
"The Unisphere is a 12-story high, spherical stainless steel representation of the Earth. Located in Flushing Meadows – Corona Park in the Borough of Queens, New York City, the Unisphere is one of the Borough's most iconic and enduring symbols. It was called the Miracle in the Meadow, weighing 900,000 pounds. The Unisphere is the largest representation of the earth ever made: 140 feet high, 120 feet in diameter. The capitals of the major nations (of the existing countries back then) are marked by lights.
The Unisphere was selected among several proposals, such as "Journey to the stars" and the "Galaxon". The Unisphere was built by United States Steel Corporation.
The Unisphere ceremony was held on March 6, 1963. The official booklet describes the "Unisphere, symbol of New York World's Fair, is donated at the exhibit of United States Steel Corporation. It will tower 140 feet above a gigantic 340-foot reflecting pool, with its land masses of stainless steel supported on an open grid of latitudes and longitudes. It will dramatize the interrelation of the peoples of the world and their hopes of "Peace Through Understanding". The credits at the end of the booklet do not mention any designers nor architects, but the sponsoring company's main executives.
The flag is based on the Fair's symbol and logo (early logo: nywf64.com/Image/logoearly.jpg and later logo: expomuseum.com/imagebucket/1964-logo.gif). For the correct use of the logo please see: nywf64.com/unisph04.shtml.
One can also see what may also be an early logo from this 1960 booklet with early Fair plans and outline (page 16). The entity in charge of the organization was the New York World's Fair Corporation, which had its own Board of Directors, Committees, Chairman, and staff (page 12-15), along with the respective government authorities (mainly the Mayor of New York City back then) plus respective sponsors, many of which had their own pavilions (stands) and were American corporate businesses, many of which still exist today.
For additional information on the Fair please visit:
www.worldsfairphotos.com/nywf64/index.htm (Main Index)
www.worldsfairphotos.com/nywf64/fair-corp/index.htm (Fair Corporation Publications)
Esteban Rivera, 4 July 2010
New information about the Unisphere:
Looking for further information on the 1964-1965 Fair's flag, I came across this website, showing the AMF Monorail (first picture from top to bottom): www.worldsfairphotos.com/nywf64/monorail.htm. In the picture on the left, there's a big "E" on a white horizontal background. (See note on "E")
On the right of the above mentioned picture, one can see most likely the AMF flag (logo on a white horizontal background flag). Other pictures and postcards show the monorail and/or the flag, and even the company's logo:
This would be then a company flag, the flag of AMF.
"American Machine and Foundry, or AMF was founded in 1900 and was once one of the largest recreational equipment companies in the United States. In 1963 AMF tried to enter the monorail business by purchasing French company SAFEGE (an acronym for the French consortium Société Anonyme Française d' Etude de Gestion et d' Entreprises (in English, French Limited Company for the Study of Management and Business) (www.safege.com) design, construct, and market a monorail for American cities. The firm managed to build a demonstration line for the 1964/65 New York World's Fair. The original Safege concept was however abandoned and instead of the characteristic "concrete box girder" in which the Safege bogies ran an I-beam was used. This monorail gained a lot of attention at the World's Fair as one of the few real attractions there, but was subsequently not built anywhere else. While AMF never sold or built any Safege Monorails, this installation was responsible for many of today's enthusiasts first ride on monorail. By the late 1970s, the company had fallen on hard times. The absence of stable management (the company had seven presidents between 1972 and 1982), aging production facilities, rising labor costs, and the inability of AMF to efficiently operate and control its numerous corporate product divisions from its headquarters in White Plains, New York, contributed to a steady decline in sales and profits. In 1985 AMF was bought out by Minnesota based MINSTAR, Inc but continued to trade as AMF. In 2005, the company became known as QubicaAMF Worldwide (www.qubicaamf.com) when it partnered with Italian based Qubica Worldwide. The partnership takes advantage of Qubica's expertise in automatic scoring technology and AMF's technology in lane equipment and pinsetters. AMF's sole remaining asset is the AMF Bowling Corporation (www.amf.com), founded in 1936, and headquartered in Richmond, Virginia."
Esteban Rivera, 7 July 2010
One can see the real flag pictured here:
at the U.S. Pavilion at the Fair.
Also on this link (www.vexman.net/NYWFair.htm) is the 1939-1940 fair flag (us-nywf1.html) and the 1964-1965 fair flag.
Esteban Rivera, 10 July 2010
The "E" Flag is the President's Award for Manufacturing Excellence, a direct descendant of the World War II "E" Production Award Flag. The flag is still technically awardable, although I do not believe it has been awarded for many years. NAVA NEWS covered this flag in issue #191. See www.vexman.net/nnpdf/NN191.pdf (p. 9 - you can read the other issues of NAVA NEWS I edited by dropping that last part).
Dave Martucci, 8 July 2010