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Idiocracy (movie)

Last modified: 2011-12-09 by antónio martins
Keywords: judge (mike) | idiocracy | united states of uhmerica | uhmerica | stars: 25 (yellow) | carls’s jr. | costco | cavalcade | flaturin | tarrlyton | ronaise | buttfuckers | nastea | bonerax | brawndo | acne insurance |
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At, the 2006 movie Idiocracy ispresented thus:

Private Joe Bauers, the definition of “average American”, is selected by the Pentagon to be the guinea pig for a top-secret hibernation program. Forgotten, he awakes 500 years in the future. He discovers a society so incredibly dumbed-down that he’s easily the most intelligent person alive.
500 years in the future begs the question about flags. Will a dumbed-down society be more or less prone to flag change than a brighter one? We can expect vexillological errors accumulating as designs get miscopied, though lessened creativity could lead to draber versions of our current colorful world.
António Martins, 05 Aug 2007


United States of Uhmerica

US flag in 2506
image Eugene Ipavec, 08 Sep 2011

I recently came across a prop-flag for this film on sale, and it is described in the following manner:

The 25 stars on this flag are Carl’s Jr. logos, and the six red stripes (separated by five white ones) are made up of the words…
The following companies are proud sponsors of the United States of Uhmerica. Carls’s Jr., Costco, Cavalcade, Flaturin, Tarrlyton, Ronaise, Buttfuckers, Nastea, Bonerax, Brawndo, Acne Insurance.
Larry Moore, 15 Aug 2011

The stripes are actually rows of red letters: Some brand names, in the Idiocracy world everything is commercialized, so I guess it’s even possible to buy ad space on the national flag…
Mariusz Borkowski, 5 Aug 2007

The names of the businesses that make up the stripes on the flag seem to be ones that are mentioned (parodied) in the movie; by 2506, Costco’s [a warehouse store] apparently function as small cities, Starbucks are whorehouses, and Carls Jr. [burger joint] operates robotic kiosks that spurt tranquilizing gas. (I’m thinking there weren’t a lot of commercial tie-ins.)
Eugene Ipavec, 10 Jan 2008

The flag is definitely 11-stripped, the red stripes consisting lines of text sent in a very bold and typgraphically dark face, slightly slanted; its stars are indeed yellow, perhaps a bit denser than regular, and 25 in number, arranged in seven staggered rows of four and three stars each. The settings of its use (presidential bike, its armoured bus escort, and the Senate(?) speaker’s desk backwall) imply that this is the 2506 U.S. national in this movie. Gotta watch this movie to find the motive for the number 25 (a half-brain version of the current US?).
António Martins, 9 Aug 2007

As there is no really good image of the flag, I can’t tell if the parallelograms ought to be “kerned” to fit the text on the lines (as in the image above) or if they should be all identical, and the text broken up among the lines.
Eugene Ipavec, 12 Sep 2011


Image sources

I hunted for better images on line but found only many (many!) instances of the same few images. See here, the largest copy of the one at the IMDb site. Anyway, this yellow-star and red-letter-stripe flag is seen in the bike scene, but other flags displayed in this movie do not share these features — adding to the idea that in this year 2506 flag manufacture is not at an all time best, which agrees with the setting.

António Martins, 7 Aug 2007

I tried, but can’t find anything better than this.
Mariusz Borkowski, 8 Aug 2007


Courtroom’s flags

Also, apart from the national flag, there are a few more thing of note in the movie; in the inital courtroom scene, the judges’ podium is flanked by two flags, neither the stars-and-stripes. They both seem to be (different) advertising banners with a single big logo on them — in the future setting, ads are massively ubiquitous.
Eugene Ipavec, 10 Jan 2008


Historical U.S. flag

Sure the flag on the T-rex uniform is a regular U.S. flag, as this one is from 1945, not 2506.
Mariusz Borkowski, 8 Aug 2007

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