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Canadian Centennial Flag/Expo 67 (Canada)

Last modified: 2017-05-13 by rob raeside
Keywords: canadian centennial flag | maple leaf |
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Overview

In 1967, Canada celebrated its centennial year. Activities were planned all across the country. Some of the organizers were concerned that centennial festivities would be upstaged by the magnitude of Expo 67, and so the two events were linked. The official Expo 67 guide devoted several pages to the Centennial.


Centennial Flags

[Canadian Centennial Flag] image by Sylvain "Sly" Houde, 16 July 2008

[Canadian Centennial Flag] image by Sylvain "Sly" Houde, 16 July 2008

[Canadian Centennial Flag] image by Sylvain "Sly" Houde, 16 July 2008

[Canadian Centennial Flag] image by Sylvain "Sly" Houde, 16 July 2008

[Canadian Centennial Flag] image by Sylvain "Sly" Houde, 16 July 2008

[Canadian Centennial Flag] image by Sylvain "Sly" Houde, 16 July 2008

[Canadian Centennial Flag] image by Sylvain "Sly" Houde, 16 July 2008

The centennial logo is a stylized maple leaf broken into 11 triangles which is rumoured to represent the 10 provinces and the territories (2) at the time. I know, the maths don't quite add up. Although the red flag was the more common, if not the official, version, the flags were made in different colours to highlight the festive splendour of the occasion. The different colours for the flags came collectionscanada.gc.ca I can only assume, since I was a child at the time that these are the colours that they used for them.
Sylvain "Sly" Houde, 16 July 2008

In 1966 Stuart Ash of Gottschalk + Ash designed the keen Canadian Confederation Centennial logomark, a maple leaf comprised of 11 equilateral triangles to represent the 10 Canadian provinces and the territories.
Sources: http://aqua-velvet.com/2010/09/stuart-ash-canadian-centennial-logo-1967/
http://www.canadiandesignresource.ca/officialgallery/logo/centennial-logo/
Gottschalk + Ash International official's website: http://www.gplusa.com/

The logo is seen here: http://aqua-velvet.com/blog/images/2010/09_september/01_stuart_ash1.jpg
Source: http://aqua-velvet.com/2010/09/stuart-ash-canadian-centennial-logo-1967/
Esteban Rivera, 21 May 2011


Centennial Flags on a Postcard

[Canadian Centennial Flag] image contributed by Rudy Mundt, 4 January 2009

The flags appear to be of the proper design, but the colours and shades are wrong. I have a postcard showing the Canadian Parliament buildings and they show all the proper flag colours. I own all of the flags accept for the orange one, and the colours of my flags match the postcard.
Rudy Mundt, 4 January 2009


Expo 67

[Canadian Centennial Flag] image by Sylvain "Sly" Houde, 16 July 2008

Expo 67 was a universal exposition sanctioned by "Le Bureau International des Expositions", for which the theme was: "Man and His World". The logo was designed by Montreal artist Julien Hébert. The basic unit of the logo is an ancient symbol of man. Two of the symbols (pictograms of 'man') are linked as to represent friendship. The icon was repeated in a circular arrangement to represent 'friendship around the world'. The flag came only in blue to represent the "Blue Planet".
Sylvain "Sly" Houde, 16 July 2008

The logo "was designed by Montreal artist Julien Hébert. The basic unit of the logo is an ancient symbol of man. Two of the symbols (pictograms of 'man') are linked as to represent friendship. The icon was repeated in a circular arrangement to represent 'friendship around the world'. The logotype is lower-case bold-face, Optima font. It did not enjoy unanimous support from federal politicians, as some of them tried to kill it with a motion in the Canadian House of Commons".
"Basic unit of the Expo 67 symbol is an ancient sign representing Man -- vertical line with outstretched arms -- linked in pairs to represent friendship with the circle (right) to suggest friendship, around the world."
Sources:
http://en.wikipedia.org/wiki/Expo_67#Logo
http://expo67.morenciel.com/an/man_and_world.php
http://www.canadiandesignresource.ca/officialgallery/category/expo-67/page/6/
http://expo67.ncf.ca/basic_unit_of_the_expo_67_symbol_p1.html
http://www.youtube.com/watch?v=eg7vkQertkk&feature=player_embedded

An image of the logo is seen here:
http://www.canadiandesignresource.ca/officialgallery/wp-content/uploads/2006/10/expo67_logo_canadian_design.jpg

Images of the flag are seen here:
http://randytreadway.com/Expo-Brit2.jpg (Source: http://www.worldsfaircommunity.org/topic/3183-expo-67-ruins-featured-today-on-scifi-channel/page__st__15)
http://www.worldsfairphotos.com/expo67/broadcasting.htm (second flag from left to right)

An interview in video (in French) with Julien Hébert, explaining the logo and the flag. Video dated April 12, 1964: http://ms.radio-canada.ca/archives_new/2002/fr/wmv/exposition_universelle19640412.wmv

There are also three Pennants seen here:
http://cgi.ebay.com/Montreal-Canada-EXPO-67-1967-Worlds-Fair-Pennant-7-/330514877927?pt=LH_DefaultDomain_0&hash=item4cf438cde7
http://www.gasolinealleyantiques.com/images/Pennants%20Page/expo67-1.JPG
http://expo67.ncf.ca/expo_pennant.html
Esteban Rivera, 21 May 2011


Canadian Paper and Pulp Pavilion

[Canadian Centennial Flag] image located by Esteban Rivera, 21 May 2011

Looking for information on this World Expo, on April 25 I encountered the flag of the Canadian Pulp and Paper (the flag is the Canadian Pulp and Paper logo which are two tall trees intertwined, in white bold outline, on a green horizontal background).

Pictures of the flag:
http://expo67.ncf.ca/expo67_pulp_and_paper_pavilion_construction.html (Canadian Pulp and Paper under construction). Source: Life magazine
- http://expo67.ncf.ca/expo_pulppaper_p8.html (green flag on the left, next to Canada's Maple Leaf red-white-red flag)
- http://expo67.ncf.ca/cdn_pulp_paper_nae000990845.jpg (aerial view of the pavilion, green flag on the right, next to the Canadian flag). Source: http://strangeharvest.com/wp11/?p=149
- http://www.strangeharvest.com/pulppavillion.jpg (Scale model of the pavilion, green flag on the left, next to the Canadian flag)
- http://www.flickr.com/photos/hollywoodplace/5434074054/in/pool-worldsfairs (Postcard of the pavilion, green flag on the left, next to Canada's flag)
- http://www.flickr.com/photos/hollywoodplace/3750276283/in/pool-worldsfairs (Pavilion picture, no flag seen here, but one can see the Canadian Pulp and Paper logo on the entrance to the pavilion).
- http://www.canadiandesignresource.ca/officialgallery/wp-content/uploads/2008/07/canadian-pulp-and-paper.jpg (Close-up of the logo of the Canadian Pulp and Paper, which is actually featured on the flag).

"Forests and trees were the theme of the Canadian Pulp and Paper Pavilion on Ile Notre-Dame - in which the tallest trees are as high as an eight story building. The first four main exhibit areas shows forest legends of the world, combining sound effects and animation in a whimsical treatment." Source: http://expo67.ncf.ca/expo_pulppaper_p1.html
Esteban Rivera, 21 May 2011